I feel lately there are so many companies attempting to find the ‘next big thing’. Let’s be real, the best products aren’t re-inventing the wheel here. Let’s use some examples – Stila Liquid Metals Eye Glitters are just a better formula with convenient packaging for travel. They didn’t invent glitter, or the package it came in, but it’s taking the cosmetics market by STORM. Kylie Cosmetics is another whirlwind (whether you want to admit it or not). Kylie is blowing the roof off of the cosmetics industry (shit, I keep buying her stuff and I’m not even completely sure why). Her family’s genius PR moves speak for themselves. Even people not buying the products are talking about them – and all press is good press.
However, the Givenchy Noir Interdit is an attempt at yet another mind-blowing, unique makeup tool that just didn’t do it for me. As you can see below, the wand bends into a 90 degree angle (which the package references the design as an innovative way to ‘deeply reach from the root up to unlimited lengths’. The mascara definitely gave me length, so the formula is fine. But, I find the brush a little extensive. I don’t think it’s any more convenient or helpful than a regular wand. In fact, I compared the formula AND wand features to L’oreal Telescopic (a drug store cult favorite) – and in the selfie below I used one eye with the Telescopic and the other with the Givenchy Noir Interdit, and honestly couldn’t recognize a difference. Can you?
The wands are completely different, but I feel like it was nothing out of the ordinary. If you are looking for a luxury version and if you’re a Telescopic lover, this might be a go for you. But, the wand isn’t anything to stop the presses for or race to Sephora for the launch.
FTA: This product was sent to me complementary (thanks, Influenster!) I am not being paid for this review, and all opinions are honest and my own. No affiliate links are included.